Today, we wanted to talk about how to communicate with leads. We’re going to discuss various methods such as emails, texts, calls—whatever works best for the person you’re trying to reach. One key point to remember is that simply including their name in your message can increase your response rate by 50%. However, it can’t just be a generic ‘Hey Mary’; you need to have a compelling message.
### Crafting a Compelling Message
You need to reach out to people for specific reasons that will increase your response rates. Ensure that you’re providing value every time. Instead of a simple ‘Hey, how are you?’, reference an article, mention homes they might be interested in, or provide information that they would find valuable. For example, you could say, ‘Did you know that in our area, there is a home buying grant that can cover part of your down payment and closing costs?’ This adds value and gives them essential information.
### Multiple Communication Channels
It’s crucial to be available on multiple channels—phone calls, emails, social media, and text messages. Communicate in the way that your lead prefers. While I may not be great at tweeting back, I’m very good at emailing, texting, and calling. If I need to reach a wider audience, I might use a different method. For instance, I might call Mary and say, ‘I tried to email you earlier, but I wanted to make a quick call. Did you receive my message? Do you have any questions? When is a good time to call?’ This approach encourages a response.
### Understanding Your Audience
Staying at the top of your lead’s mind is essential. Depending on their age, job, or background, people have different communication preferences. Older individuals might prefer text messages, so find your niche and communicate in the way that adds value and provides your service effectively.
### Utilizing Data and Analytics
While I love the features of KV Core, it doesn’t provide all the data and analytics I need. For example, when I send out a newsletter with MailChimp, I can see the click-through rate, who opened it, and what they clicked on. This information helps tailor messages and timing for better communication. If someone reads emails at 6 AM, I want my email to be in their inbox at that time. Although KV Core has limitations, it’s better than nothing, and I appreciate what it offers.
### Video Messaging Tools
Platforms like Bom Bom (Bom Bom) offer video messaging that integrates with KV Core. This tool provides insights such as who liked the message, how they reacted, and if they opened your video. Even small insights can be effective in understanding what’s going on and how to improve your communication strategy.
### Conclusion
Effective communication with real estate leads involves understanding their preferences, providing value, and utilizing the right tools. By crafting compelling messages, using multiple communication channels, and leveraging data and analytics, you can increase your response rates and build stronger relationships with your clients.