Building a successful real estate database transforms your business. Yesterday, while sending out open house invitations, I realized the quality of leads significantly impacts communication strategies. In the beginning, our approach was different. Now, it’s a completely new ball game, and that’s a positive change.
Gathering contact information from various sources remains crucial. Your digital business card, email signature, social media profile, and networking platforms offer valuable data. Advanced data scraping techniques provide another layer of information, though caution is necessary. Data scraping can lead to trouble if not used properly. Warm leads, those who show genuine interest, hold more value than cold emails from unknown sources.
Categorizing contacts for targeted communication enhances engagement. Knowing industry, job title, location, and preferred communication methods helps personalize interactions. Our CRM, exp realty’s KV Core, assists in organizing and utilizing this information effectively.
Using rare facts about individuals strengthens relationships. Dunbar’s rule suggests maintaining social relationships with about 150 individuals. By noting personal details in KV Core, we set realistic goals for meaningful interactions. Mentioning specific details, like asking about a recent event in their life, shows you’re attentive and genuinely interested.
Implementing advanced concepts, such as natural language processing (NLP) techniques, helps extract key information from unstructured data. KV Core’s AI capabilities provide deeper insights into a person’s profile, job, and social media activities. This data predicts potential buying behavior, keeping us ahead in the game.
Reflecting on my first open house, I had around 800 contacts in the database. Now, with more comprehensive information, invitations reach a wider audience. Even a small percentage of attendees can make an open house successful. The more information you have, the better you can invite and engage potential clients.
Gathering information about people enhances communication. Whether calling or meeting them, having background details ensures meaningful conversations. Warm strategies for lead generation will be discussed in future posts, but having warm leads and targeted communication is crucial.
Check out our website, agentwolves.com, and schedule an appointment with Al and Victoria, real estate professionals in North Carolina. We’d love to be your sponsor at exp and help you succeed in your real estate journey.